The Luxury Market in India
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  • Anglický jazyk

The Luxury Market in India

Autor: S. Jain

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities... Viac o knihe

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O knihe

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

  • Vydavateľstvo: Palgrave Macmillan UK
  • Rok vydania: 2012
  • Formát: Paperback
  • Rozmer: 216 x 140 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781349340538

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