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Anglický jazyk
The Marketing Plan Handbook
Autor: Alexander Chernev
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established... Viac o knihe
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26.91 €
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O knihe
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the plan-ning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
- Vydavateľstvo: CEREBELLUM PR
- Rok vydania: 2014
- Formát: Paperback
- Rozmer: 236 x 197 mm
- Jazyk: Anglický jazyk
- ISBN: 9781936572397
