• Anglický jazyk

The Maturing Marketplace

Autor: George P. Moschis

Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.

Viac o knihe

Na objednávku, dodanie 2-4 týždne

98.64 €

bežná cena: 109.60 €

O knihe

Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.

  • Vydavateľstvo: Praeger
  • Rok vydania: 2000
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781567203448

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