- Anglický jazyk
The Maturing Marketplace
Autor: George P. Moschis
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
Na objednávku, dodanie 2-4 týždne
98.64 €
bežná cena: 109.60 €
O knihe
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
- Vydavateľstvo: Praeger
- Rok vydania: 2000
- Formát: Hardback
- Rozmer: 240 x 161 mm
- Jazyk: Anglický jazyk
- ISBN: 9781567203448