- Anglický jazyk
The Pocketbook of Audience Research
Autor: Joke Hermes
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
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191.97 €
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O knihe
Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.
- Vydavateľstvo: Routledge
- Rok vydania: 2023
- Formát: Hardback
- Rozmer: 222 x 145 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032325132