- Anglický jazyk
The Psychology of Advertising
Autor: Bob M Fennis
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
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O knihe
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
- Vydavateľstvo: Taylor & Francis
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 249 x 177 mm
- Jazyk: Anglický jazyk
- ISBN: 9780367346393