• Anglický jazyk

The Psychology of Advertising

Autor: Bob M Fennis

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

Viac o knihe

1 kus - skladom u vydavateľa Posielame do 7-10 dní

57.42 €

bežná cena: 63.80 €

O knihe

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

  • Vydavateľstvo: Taylor & Francis
  • Rok vydania: 2020
  • Formát: Paperback
  • Rozmer: 249 x 177 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780367346393

Generuje redakčný systém BUXUS CMS spoločnosti ui42.