-
Anglický jazyk
The Role of Marketing Strategies in the Telecommunication Industry
Autor: John Chinkhwesa Jere
The assertion that business is war is better emphasised in this comparative study of the two rival telecommunication companies in Malawi, TNM and Airtel. Through their aggressive marketing strategies, the two have been involved in a cat-mouse chase outsmarting... Viac o knihe
Na objednávku, dodanie 2-4 týždne
49.72 €
bežná cena: 56.50 €
O knihe
The assertion that business is war is better emphasised in this comparative study of the two rival telecommunication companies in Malawi, TNM and Airtel. Through their aggressive marketing strategies, the two have been involved in a cat-mouse chase outsmarting each other in the process. TNM was the first to start its operations in Malawi in 1995. Airtel came four years later but within a few years it managed to overtake TNM in terms of market share and profit margins. TNM never gave up and the fight ranges on as it tries to regain its lost glory. The study examines different corporate and marketing strategies employed in the process.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2016
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9783659879715
