- Anglický jazyk
The Role of Smart Technologies in Decision Making
Autor: Eleonora Pantano
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
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O knihe
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
- Vydavateľstvo: Routledge
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 246 x 174 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032308838