• Anglický jazyk

The Role of Smart Technologies in Decision Making

Autor: Eleonora Pantano

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

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O knihe

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2024
  • Formát: Paperback
  • Rozmer: 246 x 174 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032308838

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