The Role of Staellite Television On Youth in Addis Ababa

This study investigates the "effect of satellite television on the life patterns of youth in Addis Ababa" through survey using Questionnaire and Qualitative individual in-depth interview as a tool of data collection. It targeted 200 youth viewing satellite television aged 15-29 years. The study recorded the respondent's consumption patterns, level of viewing, preferred channels and programs. It crossed checked the above factors with the level of viewing along with demographic characteristics of the respondents.The major hypothesis studied was "greater the exposure to satellite television greater the impact on the lives of youth." The sub-hypothesis included 'heavy viewers have greater effect on their activities, family and social interaction patterns, cultural practices, domestic and personal expenditure, and they are more influenced by the television characters especially depicting western youth than the light viewers.