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O knihe
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
- Vydavateľstvo: Routledge
- Rok vydania: 2024
- Formát: Paperback
- Rozmer: 246 x 174 mm
- Jazyk: Anglický jazyk
- ISBN: 9781032252599