The Routledge Companion to Marketing and Society
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  • Anglický jazyk

The Routledge Companion to Marketing and Society

Autor: Christine Domegan

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.

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O knihe

The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2024
  • Formát: Paperback
  • Rozmer: 246 x 174 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032325217

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