• Anglický jazyk

The Strategy and Tactics of Pricing

Autor: Georg Müller

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

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O knihe

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

  • Vydavateľstvo: Routledge
  • Rok vydania: 2023
  • Formát: Paperback
  • Rozmer: 254 x 178 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781032540726

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