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Anglický jazyk
The Theory of International Business
Autor: Mark Casson
Demonstrating why economic modelling is so important in understanding international business, this stimulating and highly original book sets out a new and exciting research agenda in international business studies. The author explains what economic models... Viac o knihe
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O knihe
Demonstrating why economic modelling is so important in understanding international business, this stimulating and highly original book sets out a new and exciting research agenda in international business studies. The author explains what economic models are, how they are constructed and the way in which they can be used. It illustrates how models clarify important issues in international business - explaining empirical anomalies, analyzing strategies and evaluating government policies towards multinational firms. There are detailed discussions of monopoly and competition in the global economy; the international division of labour; supply chain coordination; and the strategic implications of sunk costs in R&D. Based on this discussion, the book proposes a radical reformulation of the theory of the firm as applied to international business.
- Vydavateľstvo: Springer International Publishing
- Rok vydania: 2016
- Formát: Hardback
- Rozmer: 216 x 153 mm
- Jazyk: Anglický jazyk
- ISBN: 9783319322964
