The Torch Principle

Are you facing personal or professional challenges that require original and innovative solutions? Are you tired of the typical solutions that don't produce lasting results? Would you like find a better balance between your creative and your analytical muscles in order to empower your career, health and well-being?


The Torch principle (Creativity) is a unique book + online platform (torchprinciple.com) that empowers your creative muscles and helps you generate original solutions to your personal & professional challenges. Award winning creative director Javier Ideami brings you a book plus an online all in one platform to empower your career, health and well-being through radically enhancing your creativity.


A book + online platform including videos, tools & graphics. (torchprinciple.com)

Learn Multi-sensory brainstorming techniques.

Generate unique solutions to your personal & professional challenges.

Reach a better balance between your analytical & your creative muscles.

Empower your career, health & well-being through radical creative divergence.





The Torch Principle gives you the background knowledge you need combined with specific exercises and techniques that can help you find solutions and ideas for the personal and professional challenges you face. It also helps you reach a better balance between your analytical and your creative muscles. This, in turn, benefits your career, health and well-being.


We all have challenges, personal and professional. Typical solutions often don't last and can't adapt to the complexity of the situation we face or are ineffective against the competition. That's why you need truly innovative and original solutions. You need to diverge strongly before you converge onto innovative and useful solutions. To diverge strongly you need strong creative muscles. The Torch Principle gives you exercises to train your creative muscles and the tools to produce ideas and solutions that can overcome complexity and competition. Solutions that last.


You need to read this book because:


It will give you specific strategies and tools to generate more original and innovative ideas/solutions for your personal & professional challenges.

It will help you find a better balance between your analytical & your creative muscles. This will benefit your career, health and well-being.

You get much more than a book. You get access to an online platform with videos, software apps and graphics that will help you visualize & understand the content as well as exercise your creative muscles.





>>> Much more than a book, the torch principle gives you:


An online platform with resources to complement the book.

Dozens of videos and graphics to support the exercises and the content of the book.

Software Apps to exercise your creative muscles.





Many of the principles of the book have been put in practice for years in the Springkite workshops that Ideami created in Silicon Valley, California, the epicenter of innovation. Now you can access this powerful mixture of knowledge and techniques to empower your thinking and generate more innovative solutions for your challenges.


Scroll up and grab a copy today.