Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
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  • Anglický jazyk

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites

Autor: Arch G. Woodside

Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits... Viac o knihe

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156.38 €

bežná cena: 177.70 €

O knihe

Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

  • Vydavateľstvo: Emerald Group Publishing Limited
  • Rok vydania: 2010
  • Formát: Hardback
  • Rozmer: 240 x 161 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9781849509008

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