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Anglický jazyk
Tourism product innovation in inbound travel agencies
Autor: Ladys Mirtha Rodríguez Alemán
For many years, companies have competed to gain market share, increase sales and profits, and build customer loyalty. In this context, product innovation, an activity that allows companies to develop unique solutions or proposals, can make its best contributions... Viac o knihe
Na objednávku, dodanie 2-4 týždne
40.68 €
bežná cena: 45.20 €
O knihe
For many years, companies have competed to gain market share, increase sales and profits, and build customer loyalty. In this context, product innovation, an activity that allows companies to develop unique solutions or proposals, can make its best contributions by surprising the customer, creating entirely new markets and diversifying supply. This book responds to the need for diversification of supply based on innovation. It proposes the design of a tourist circuit that combines nature and historical-cultural products. For this purpose, the Methodology for the design of heritage tourism products by Padró, (2017) was developed and the Quality Function Deployment for Product Innovation tool by Carballo, (2017) was deployed.
- Vydavateľstvo: Our Knowledge Publishing
- Rok vydania: 2022
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786204669632
