Anglický jazyk

Transnational Management

Vydavateľstvo: Berry Street Books
Rok vydania: 2018
Formát: Hardback
Rozmer: 250 x 175 mm
Jazyk: Anglický jazyk
ISBN: 9781632331847

Na objednávku, dodanie 2-4 týždne

53.82 €

bežná cena: 59.80 €

O knihe

A case study of a particular population, transnational businesspeople working in German multinational corporations in Seoul, and examines nunchi (emotional intelligence), an important non-Western organizational phenomenon, and the role of symbols of identity in the recontextualisation process of adopting nunchi into strategic self-presentations.
Consequently, this book will be a unique source for both scholars and practitioners, as its ethnographic approach provides enlightening new insights contributing towards an improved understanding of nunchi and identities in transnational management. In contributing a challenge to peculiar perspectives by taking a non-Western concept and exploring its relevance, this book provides a unique picture of nunchi and identity than has previously been presented in management studies. Thus, this book implies that nunchi is not a fixed object but a strategic tool, which allows transnational businesspeople to promote their individual drives, which leads on to new forms of self-presentation tailored to transnational business.
Steffen Kromer is a business anthropologist and management consultant, who earned his PhD from Royal Holloway, University of London.