Anglický jazyk

TS-06 Tourism Marketing

Vydavateľstvo: Gullybaba Publishing House Pvt. Ltd.
Rok vydania: 2010
Formát: Paperback
Rozmer: 216 x 140 mm
Jazyk: Anglický jazyk
ISBN: 9789381638682

Na objednávku, dodanie 2-4 týždne

21.30 €

bežná cena: 24.20 €

O knihe

TS-06 Tourism Marketing Block 1 - Understanding Tourism Market Introduction to Tourism Marketing-Approaches, Relevance and Role Market Segmentation Tourism Markets: International and Domestic Block 2 - Market Analysis Marketing Research Competitive Analysis and Strategies Forecasting for Tourism and its Products Role of Technology in Tourism Marketing Block 3 - Developmental Role of Marketing Role of Public Organisations Role of Local Bodies Role of NGOs Socially Responsible Marketing Social Marketing Block 4 - Marketing Mix Product Designing Pricing Strategies Promotion Strategies Distribution Strategies The Fifth P: People, Process and physical Evidence Block 5 - Marketing Mix: Specific Situations Familiarization Tours Seasonal Marketing Tourism Fairs and Travel Markets Block 6 - Destination Marketing Regions, Cities, Leisure Spots Events, Activities, Individuals Shopping, Education and Culture Marketing Local Foods Block 7 - Accommodation Marketing Star Category Hotels Alternate Accommodation Supplementary Accommodation Linkages in the Trade Block 8 - Transport and Travel Services Marketing Airlines Marketing Tourist Transport Marketing Travel Agency Marketing Tour Operators Marketing Total-5, Solved-0, Unsolved-5 June (2020-2022) December (2020-2021)