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Anglický jazyk
Understanding Media Economics, 2. vydanie
Autor: Gillian Doyle
With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economicsmoves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to... Viac o knihe
Na objednávku, dodanie 2-4 týždne
33.26 €
bežná cena: 36.95 €
O knihe
With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economicsmoves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries.Exploring innovation, digital multi-platform developments, the economics of networks, copyright, corporate expansion and advertising, this book teaches media students all the pressing questions and issues that are transforming the media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.
- Vydavateľstvo: SAGE Publishing Ltd
- Rok vydania: 2013
- Formát: Paperback
- Rozmer: 244 x 170 mm
- Jazyk: Anglický jazyk
- ISBN: 9781412930772
