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Anglický jazyk
Viral Marketing
Autor: Ivana Baltezarevi¿
"Viral Marketing - eWOM Communication" is a book which can provide insight into modern viral marketing methods and thus can contribute to marketing, communications and media professionals. A smartly designed viral message, tailored to the final consumer,... Viac o knihe
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71.19 €
bežná cena: 79.10 €
O knihe
"Viral Marketing - eWOM Communication" is a book which can provide insight into modern viral marketing methods and thus can contribute to marketing, communications and media professionals. A smartly designed viral message, tailored to the final consumer, can have very positive effects on the sender. However, once a viral message is sent, it cannot be modified, nor can it be affected, so in some cases it can have negative effects on the company. This book offers creative ideas to experts on how to communicate more effectively with their consumers in a digital environment.
- Vydavateľstvo: LAP LAMBERT Academic Publishing
- Rok vydania: 2020
- Formát: Paperback
- Rozmer: 220 x 150 mm
- Jazyk: Anglický jazyk
- ISBN: 9786200549334
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