Wang, Y: Marketing Competences and Strategic Flexibility in
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  • Anglický jazyk

Wang, Y: Marketing Competences and Strategic Flexibility in

Autor: R. Li-Hua

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational... Viac o knihe

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98.99 €

bežná cena: 109.99 €

O knihe

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

  • Vydavateľstvo: Palgrave Macmillan UK
  • Rok vydania: 2006
  • Formát: Hardback
  • Rozmer: 222 x 145 mm
  • Jazyk: Anglický jazyk
  • ISBN: 9780230013506

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