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Anglický jazyk
Ward, S: Selling Places
Autor: Stephen Ward
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously... Viac o knihe
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O knihe
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
- Vydavateľstvo: Routledge
- Rok vydania: 1998
- Formát: Paperback
- Rozmer: 246 x 189 mm
- Jazyk: Anglický jazyk
- ISBN: 9780419242406
