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Anglický jazyk
Weiglin, P: Survival Math for Marketers
Autor: Peter C. Weiglin
The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped `latent demand' in the marketing world from many people... Viac o knihe
Na objednávku, dodanie 2-4 týždne
69.21 €
bežná cena: 76.90 €
O knihe
The key goal of Survival Math for Marketers is a solution to a common problem in business - namely, the lack of mathematics know-how among many business students and practitioners. There is an untapped `latent demand' in the marketing world from many people whose careers have been - or will be - thwarted because the math `haves' dominate the `have nots'. This book as an easy, fun, and inexpensive solution to this age-old problem.
Survival Math for Marketers is designed to be a useful book for introductory marketing courses. It is clearly written, filled with good examples, illustrations and makes entertaining reading.
- Vydavateľstvo: Sage Publications, Inc
- Rok vydania: 2002
- Formát: Paperback
- Rozmer: 229 x 152 mm
- Jazyk: Anglický jazyk
- ISBN: 9780761916321
