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What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know... Viac o knihe

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O knihe

How to Create Relevant and Memorable Experiences at Every Touchpoint

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:Use listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but relevantConnect across the five most important touchpointsCo-create with your customersWhen you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!