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Anglický jazyk
Why People (Don't) Buy
Autor: Manoj Thomas
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be... Viac o knihe
Na objednávku, dodanie 2-4 týždne
37.61 €
bežná cena: 41.79 €
O knihe
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
- Vydavateľstvo: Palgrave Macmillan UK
- Rok vydania: 2015
- Formát: Hardback
- Rozmer: 222 x 145 mm
- Jazyk: Anglický jazyk
- ISBN: 9781137466679
